Rapier – Customer Strategy Platform

WE ARE RAPIER

Our proprietary software solution – The Rapier Customer Platform – provides an unparalleled understanding of the value exchange between a business and its customers.

We connect and stitch together all available sources of customer data, often fragmented and siloed, to create an end-to-end picture of customer behaviour.

The Rapier Customer Platform

The Rapier Customer Platform ingests all available first-party data and uses descriptive, predictive and prescriptive analytics to understand the millions of individual interactions and transactions.

This provides all the insight needed to understand the Value Exchange; the value customers place on a brand in serving its needs vs the value customers give to the brand.

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Dynamic Behavioural Segmentation

By ingesting, analysing and transforming customer data sources a Dynamic Behavioural Segmentation can be developed. This looks at the granular customer interactions happening through a series of strategic lenses. It then understands and groups customers based on their behavioural attributes, resulting in clearly defined segments and explicit understanding of their value to the business.

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Our Services

At Rapier, we offer a range of services – powered by our Customer Platform – to accelerate your journey to becoming truly customer centric.

Find out how our services help our clients achieve greater growth.

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WE ARE RAPIER

The Rapier Customer Platform

Dynamic Behavioural Segmentation

Our Services

OUR CLIENTS

GET IN TOUCH

ENQUIRIES: hello@rapieruk.com

TALENT: talent@rapieruk.com

ENQUIRIES

TALENT

Rapier Communications Ltd.