Our proprietary software solution – The Rapier Customer Platform – provides an unparalleled understanding of the value exchange between a business and its customers.
We connect and stitch together all available sources of customer data, often fragmented and siloed, to create an end-to-end picture of customer behaviour.
The Rapier Customer Platform ingests all available first-party data and uses descriptive, predictive and prescriptive analytics to understand the millions of individual interactions and transactions.
This provides all the insight needed to understand the Value Exchange; the value customers place on a brand in serving its needs vs the value customers give to the brand.
By ingesting, analysing and transforming customer data sources a Dynamic Behavioural Segmentation can be developed. This looks at the granular customer interactions happening through a series of strategic lenses. It then understands and groups customers based on their behavioural attributes, resulting in clearly defined segments and explicit understanding of their value to the business.
At Rapier, we offer a range of services – powered by our Customer Platform – to accelerate your journey to becoming truly customer centric.
Find out how our services help our clients achieve greater growth.
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