We have found that by deploying Customer Data Science to better understand and serve Customers provides us with clear insight and direction to develop new compelling experiences, products and services.
The CRM software vendors have sold the dream but most clients have found that buying the right Tech is only step 1 on a complex journey requiring significant internal change. We have vast experience and expertise in getting this right, for example helping Argos move from catalogues and small blue pens to becoming a Digital and Customer Experience Leader.
Expertise and experience in understanding and optimising every element of the purchase funnel is a critical success factor and directly translates into big EBITDA improvements. Step by step we can identify and help you overcome the barriers to growth that all businesses have in their operations.
Brand has never been more important. But today you need to make your Brand relevant to each customer according to their needs and desires and via the channels that work for them, wherever they are. We create more effective approaches to Acquisition, Customer and Loyalty Communication, Interactions and Experiences.
In keeping with our current clients you may well be wrestling with the challenges and opportunities presented by changes in customer behaviour and the disruptive nature of FAANG competition (Facebook, Apple, Amazon, Netflix, Google). We believe a clear customer strategy built on a fact-based understanding of your customer data and behaviour is the key to winning in this ever-evolving consumer world.
A single customer view is a fundamental starting point to understand your business and identify opportunities for growth. Our experienced team has helped the likes of John Lewis Group (combining all omni-channel Data from John Lewis and Waitrose), Argos, Habitat and TalkTalk so we don’t just talk about it, we do it and we do it well.