Our proprietary software platform connects all sources of data to create an end-to-end picture of customer behaviour. This provides all the insight needed to build a Customer Strategy that connects insight to execution and optimises the creation of customer value.
At its core, the Rapier Customer Platform enables management of the value exchange between you and your customers, by identifying customer perceived value vs their value to the business.
Once installed within your environment, the Rapier Customer Platform ingests all available customer data – from transaction, browsing and channel data, to product and service usage, communication engagement and loyalty data – and everything in between.
Because the Platform is 75% pre-built, we start the ingesting process from day 1 – processing millions of interactions from previously siloed data sources and straightening the data, to produce a rich picture of each customer in record time.
The primary purpose of the Platform is to provide actionable insight relating to the Customer Value Exchange to improve decision making business wide. We achieve this by ingesting and analysing all sources of customer data. As there are often too many discrete journeys to make sense of individually, we add in descriptive, predictive and prescriptive analytics to help us understand customer context. And by tracking this over time, we can understand which behaviour changes lead to value growth.
Focused insights, decision tools and performance reporting capability are delivered through an intuitive and customised PowerBI Customer Explorer tool, enabling a business to focus on customer centric decision making, rather than drowning in data and analysis.
The Rapier Customer Platform can power your Marketing capability;
Through strategic customer growth management enabled by our fast forward insight. This models future customer growth scenarios and helps to identify where to focus to maximise value to the brand.
And through the operational execution of growth plans, as the platform can be integrated with ESP, CRM, Web, App, DSP, DMP, CDP, Call Centres, Social Channels and more.
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