WAYS OF WORKING
We work hard to understand our clients’ challenges and business needs to responsibly deliver on each project’s objectives. We lead the process, tailor the work accordingly and seek guidance where necessary.
The success of our approach is built on three key principles:
Collaborative consulting with internal marketing and analytics teams, partnering agencies and existing marketing technology providers to:
- Take into account the current business context, capabilities and plans
- Design the Platform so that it is consistent with existing data structures and reporting
- Improve the execution of new or existing marketing initiatives
By using an 80% pre-built, state-of-the-art, analytical data model we’re able to deliver insights quickly while significantly reducing build costs. Equally, the 20% tailoring for each client allows us to focus on priority insights and maximise application for stakeholders.
DESIGN FOR ACTION
We operationalise our Platform so that value can be extracted quickly. This includes an accessible, interactive dashboard for marketing teams, their colleagues and Partners, as well as access to all the granular Customer data with supporting documents for client ownership and further analysis.