Positioning:

To create communications which are useful, informative or entertaining – in other words, to create Marketing People Want

 

Particular strengths:

• Integrated communicationsʼ
• Service brands
• Brand response
• Digital
• DRTV
• Data analysis and CRM
• Large scale multi-media production
• Business-to-Business

 

Media split:

Direct Mail/Door Drops/Inserts - 35%

TV/DRTV - 25%

Digital - 15%

Press - 10%

Radio - 8%

Posters - 7%