Interests: Guns 'n' Roses. AC/DC. Whitesnake.

Biography: Peter started his digital career 12 years ago as a freelance designer, working for one of the first dotcom companies. A few years later he set up his own web development business. After selling the company to Evolving, Peter worked his way up to become Managing Director, where his role involved strategic development and integrated digital propositions for clients including David Lloyd, Whitbread and Yo Sushi! Peter joined Rapier in 2009.

Achievements: Taking over Sales at Evolving and being responsible for quadrupling its digital revenues during his tenure. Peter also boasts an enviable new business record, including three successive years of 100% pitch wins.